SaaS
B2B
Desktop Design
An AI-powered platform that helps sales professionals deliver more effective presentations and meetings.
Client: Byond Pitch
AI Smart Virtual Meetings
The Problem
Users struggled to use the main feature due to cognitive overload and an unclear, difficult-to-scan interface.
During live meetings, users experienced cognitive overload as they divided their attention between the video call, support tools, and guided instructions. An unclear information hierarchy, weak visual contrast, and a difficult to scan interface reduced usability and made it harder for users to complete tasks with confidence.
The Solution
Reducing cognitive load and simplifying guidance helped users stay focused and engaged during live meetings.
The redesign focused on reducing cognitive load and creating a more focused experience during live meetings. By simplifying the interface, improving visual hierarchy and contrast, and restructuring the guidance flow, the platform became easier to understand, allowing users to follow instructions while staying engaged in the conversation. The result was a simpler, more intuitive, and guided experience.
The Approach
1
Understanding the Experience
We explored the platform hands on, going through real meeting scenarios to understand how users interact with the tool in live conditions and where friction occurs.
2
Stakeholder Collaboration
We held regular calls with the client to align on business goals, product constraints, and key areas of concern, ensuring the solution addressed both user and business needs.
3
User Feedback Analysis
We analyzed recurring complaints and insights provided by the customer success team, allowing us to identify the most critical usability issues affecting users.
4
Wireframing & Exploration
Multiple wireframes were created to test different layout directions and interaction patterns, focusing on reducing cognitive load and improving clarity.
5
Iteration & Refinement
Design decisions were continuously refined based on feedback and insights, leading to a more focused, intuitive, and user friendly experience.
